Start Designing Your Own Category

New to Category Design and not sure where to start?

Take our free 7-Day Category Accelerator email course, walking you through the fundamentals of Category Design and getting you up to speed quickly—so you can start “thinking different.”

Day 1

The Category Is The Business Strategy

Day 2

Using Category Science To Discover Breakthrough Opportunities

Day 3

Framing, Naming, and Claiming A New Problem In The World

Day 4

The Magic Triangle Of Product, Company, And Category

Day 5

How To Avoid The “Better” Trap

Day 6

The 8 Category Levers Of Radical Differentiation

Day 7

Executing A Lightning Strike Marketing Event To Launch Your New Category

Category Design Academy

Looking to build a Pirate Ship of your own? Want to immerse yourself in the discipline of Category Design, and meet other category designers along the way? Join the Category Design Academy:


Unlock exclusive Category Design courses and challenges, and gain full access to our entire library of content (100+ hours of Category Design content).

Live Sessions

Want to hear these frameworks live? Join us each month for a 90-minute Category Design Breakdown.


Meet other Category Designers, get exposed to new ideas, and unlock your next big business breakthrough.

Steve Olsher
Founder of Podcast Magazine

"Every Category Pirates edition is of immense value. Seriously, it’s like a $100,000 MBA with every read."