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Category Design Newsletter

Each week, we publish a long-form newsletter (5,000 - 10,000+ words, which we call a “mini-book”) on Category Design frameworks, case studies, and examples—teaching you how to think like a Category Designer. These mini-books include breakthrough mental models, timeless success stories & cautionary tales from the world’s most legendary companies and niche startups you’ve probably never heard of, and data to prove these are more than just “our opinions.”