Learn how to name & claim your niche, share your POV, and move from world from where it is to somewhere different.
The first writing advice book ever written through a Category Design lens. Read it to internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible.
Legendary marketing plans create a different future—they do not perpetuate the past. And the most successful ones revolve around a Lightning Strike.
If you’re new to category design, discover 15 absolutely mind-altering frameworks for how to see business, life, and the way people organize information into "categories" in their minds.
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