Learn the Fundamentals of Category Design Business Strategy

Read one, or read them all. Each book offers a niche point of view on category design, marketing, writing, and the outsized benefits of being different in business.

Category Design Toolkit

Discover 15 absolutely mind-altering frameworks for how to see business, life, and the way people organize information into "categories" in their minds.

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The Marketer's Guide to Category Design

Legendary marketing plans create a different future—they do not perpetuate the past. And the most successful ones revolve around a well-executed Lightning Strike.

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Snow Leopard

The first writing advice book ever written through a Category Design lens. Read it to internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible.

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The 22 Laws of Category Design

The fundamentals of category design, in one book. Through 22 chapters and 11 practical exercises, you'll learn how to name & claim your niche, share your POV, and move from world from where it is to somewhere different.

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The Existing Market Trap: (a Primer) Escaping The 13 Deadly Sins that Destroy Companies, Careers and Portfolios

Most companies don’t fail because they build bad products. They fail because they don’t build belief.

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Play Bigger

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos.

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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.

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Niche Down: How To Become Legendary By Being Different

#1 Amazon bestseller for entrepreneurs, small business owners and "solo-preneurs".“Be known for a niche that you own. This is a powerful idea. One that transforms how people think about their lives, careers and business ventures.” -- Hal Elrod, author of the best-seller, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your LifeDo you have the courage to stand out?

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