Discover 15 absolutely mind-altering frameworks for how to see business, life, and the way people organize information into "categories" in their minds.
Legendary marketing plans create a different future—they do not perpetuate the past. And the most successful ones revolve around a well-executed Lightning Strike.
The first writing advice book ever written through a Category Design lens. Read it to internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible.
The fundamentals of category design, in one book. Through 22 chapters and 11 practical exercises, you'll learn how to name & claim your niche, share your POV, and move from world from where it is to somewhere different.
Most companies don’t fail because they build bad products. They fail because they don’t build belief.
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos.
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumersthey’re superconsumers.
#1 Amazon bestseller for entrepreneurs, small business owners and "solo-preneurs".“Be known for a niche that you own. This is a powerful idea. One that transforms how people think about their lives, careers and business ventures.” -- Hal Elrod, author of the best-seller, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your LifeDo you have the courage to stand out?