Who Reads Category Pirates?
If you’re looking for content like “What Elon Musk Eats For Breakfast To Be More Productive,” please don’t subscribe to Category Pirates. Our readers are leaders, thinkers, and creators who are tired of Obvious content—and are hungry to think in radically new and different ways.
Founders
Whether you’re the founder of a high-flying Silicon Valley tech startup, or a solopreneur in a hyper-specific niche, all of the frameworks, mental models, and Category Design strategies still apply.
Executives
Category Design isn’t reserved for early-stage startups. C-level, VP, or mid-level managers all have the potential to play crucial roles in helping a company create and/or defend their category position.
Creators
If you are a writers, podcasters, speakers, or Digital Creator of any kind, then you must become known for a niche you own. Success isn’t about being “better” than everyone else. It’s about being different!