Whether you’re the founder of a high-flying Silicon Valley tech startup, or a solopreneur in a hyper-specific niche, all of the frameworks, mental models, and Category Design strategies still apply.
Category Design isn’t reserved for early-stage startups. C-level, VP, or mid-level managers all have the potential to play crucial roles in helping a company create and/or defend their category position.
If you are a writers, podcasters, speakers, or Digital Creator of any kind, then you must become known for a niche you own. Success isn’t about being “better” than everyone else. It’s about being different!
Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche.
How Legendary Writers Create A Category Of One.
How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy.
The Category Is The Business Strategy
Using Category Science To Discover Breakthrough Opportunities
Framing, Naming, and Claiming A New Problem In The World
The Magic Triangle Of Product, Company, And Category
How To Avoid The “Better” Trap
The 8 Category Levers Of Radical Differentiation
Executing A Lightning Strike Marketing Event To Launch Your New Category