Whether you’re the founder of a high-flying Silicon Valley tech startup, or a solopreneur in a hyper-specific niche, all of the frameworks, mental models, and Category Design strategies still apply.
Category Design isn’t reserved for early-stage startups. C-level, VP, or mid-level managers all have the potential to play crucial roles in helping a company create and/or defend their category position.
If you are a writers, podcasters, speakers, or Digital Creator of any kind, then you must become known for a niche you own. Success isn’t about being “better” than everyone else. It’s about being different!