In order to create a new category, you must prosecute The Magic Triangle: Category, Product, and Company/Business Model.
Read more about The Magic Triangle
Languaging is the strategic use of language to change people’s thinking. Which means for customers to remember, talk about, and evangelize your new category, you must Frame It, Name It, and Claim It.
Master the art of Languaging
Your Superconsumers spend 30% to 70% more than your other customers. Use Category Science to find your Superconsumers, build your data flywheel, and unlock your next breakthrough category opportunity.
Become a Category Scientist
Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche.
How Legendary Writers Create A Category Of One.
How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy.
The Category Is The Business Strategy
Using Category Science To Discover Breakthrough Opportunities
Framing, Naming, and Claiming A New Problem In The World
The Magic Triangle Of Product, Company, And Category
How To Avoid The “Better” Trap
The 8 Category Levers Of Radical Differentiation
Executing A Lightning Strike Marketing Event To Launch Your New Category
3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called “the bible of category design” and is in the top 1% of business books.
Eddie has written more on Category Creation & Design than any person living or dead for The Harvard Business Review. He is the author of the breakthrough bestseller Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. He also runs a think tank and advisory firm on growth strategy, called EddieWouldGrow.
Author, Viral Writer & Ghostwriter, and serial entrepreneur, Cole is one of the most-read writers on the Internet. He is the co-creator of the largest cohort-based writing course online, Ship 30 for 30, as well as the author of the best-selling book, The Art & Business of Online Writing. To date, his work has accumulated over half a billion views.
As an Editor, Katrina collaborates with creators to develop non-fiction long-form content. She has worked with B2B, B2C, and non-profit companies like HubSpot, Digital Press, Category Pirates, and Photographers Without Borders. To date, she has helped bring over 573 published articles, 15+ mini-books, and several books to life.