Become a
Category Designer
Category Pirates is the leading newsletter and Digital Academy for entrepreneurs, creators, and leaders who want to design and dominate new categories in business.
Unlike legacy marketing books, courses, and education programs, you won’t learn how to compete or benchmark yourself against the competition. You'll become a Category Designer—with the power to achieve radically different outcomes for you and your company.
Explore Different Ways to Learn
Build A Thriving Category Design Business
The Category Design Academy is the first digital business training for Category Designers.
In our 5-month program, you'll build the skills to create a niche business. You'll learn how to establish your unique POV, attract Superconsumer clients, pitch and sell your services, and successfully manage scope. Each month, you'll attend live workshops and complete practical exercises to help you sharpen and apply your newfound skills.
Understand Category Design Frameworks
The Magic Triangle
In order to create a new category, you must prosecute The Magic Triangle: Category, Product, and Company/Business Model.
Read More About The Magic Triangle →Category Languaging
Languaging is the strategic use of language to change people's thinking. Which means for customers to remember, talk about, and evangelize your new category, you must Frame It, Name It, and Claim It.
Master the art of Languaging →Category Science
Your Superconsumers spend 30% to 70% more than your other customers. Use Category Science to find your Superconsumers, build your data flywheel, and unlock your next breakthrough category opportunity.
Become a Category Scientist →
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Bill Walton
NBA Hall Of Fame Legend
"If you want to know how to change the world, read Category Pirates.You don't win championships by just being normal."
Read Category Design Books
Category Pirates has authored several best-selling books, and 60+ mini-books on the subject of Category Design.
See all books →
Creator Capitalist
Discover Your Superpower, Design Your Dream Career, & Get Paid To Be You
Learn more →
Lightning Strike Marketing
The Secret Playbook For Printing Money, Category Designing Your Market, & Driving ROI
Learn more →
The 22 Laws of Category Design
Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
Learn more →
The Category Design Toolkit
Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche.
Learn more →
A Marketer’s Guide To Category Design
How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy.
Learn more →Ready to design your strategy?
Gain confidence and clarity about your category's business strategy in the FREE 5-Day Strategy Sprint email course. Start learning how to pinpoint your true differentiators, uncover your customer's deepest needs, and adopt a courageous mindset.
By signing up, you agree to our Privacy Policy and consent to receive marketing emails. You may walk the plank at any time. We'll never spam you or sell your data.
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Steve Olsher
Founder of Podcast Magazine
"Every Category Pirates edition is of immense value.Seriously, it’s like a $100,000 MBA with every read."
Start Designing Your Own Category
New to Category Design and not sure where to start?
Take our free 7-Day Category Accelerator email course, walking you through the fundamentals of Category Design and getting you up to speed quickly—so you can start "thinking different."
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Day 1
The Category Is The Business Strategy
Day 2
Using Category Science To Discover Breakthrough Opportunities
Day 3
Framing, Naming, and Claiming A New Problem In The World
Day 4
The Magic Triangle Of Product, Company, And Category
Day 5
How To Avoid The "Better" Trap
Day 6
The 8 Category Levers Of Radical Differentiation
Day 7
Executing A Lightning Strike Marketing Event To Launch Your New Category
Meet The Pirates
Pirate Christopher
3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called "the bible of category design" and is in the top 1% of business books.
Pirate Eddie
Eddie has written more on Category Creation & Design than any person living or dead for The Harvard Business Review. He is the author of the breakthrough bestseller Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. He also runs a think tank and advisory firm on growth strategy, called EddieWouldGrow.
Pirate Bri
Bri is the only designer in the world who has built dozens of category-driven brands and websites for creators featured by REI, GoPro, The Wall Street Journal, HBR, and Entrepreneur. She keeps the Category Pirates ecosystem thriving—running the Academy, leading our cohorts, book publishing, and building the digital infrastructure behind everything Pirates do.