Design a clear, differentiated strategy in the 5-Day Strategy Sprint email course
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Become a
Category Designer

Category Pirates is the leading newsletter and Digital Academy for entrepreneurs, creators, and leaders who want to design and dominate new categories in business.

Unlike legacy marketing books, courses, and education programs, you won’t learn how to compete or benchmark yourself against the competition. You'll become a Category Designer – with the power to achieve radically different outcomes for you and your business.

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Build a Thriving Category Design Business

The Category Design Academy is the first digital business training for Category Designers.

In our 12-month program, you'll build the skills to create a niche business. You’ll learn how to establish your unique POV, attract Superconsumer clients, pitch and sell your services, and successfully manage scope. Each month, you’ll attend live workshops and complete practical exercises to help you sharpen and apply your newfound skills.

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Understand Category Design Frameworks

Bill Walton
NBA Hall of Fame Legend

"If you want to know how to change the world, read Category Pirates. You don't win championships by just being normal."

Read Category Design Books

Category Pirates has authored several best-selling books, and 60+ mini-books on the subject of Category Design.

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The 22 Laws of Category Design

Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different

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Snow Leopard

How Legendary Writers Create A Category Of One.

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The Category Design Toolkit

Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche.

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A Marketer’s Guide To Category Design

How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy.

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Ready to design your strategy?

Gain confidence and clarity about your category's business strategy in the FREE 5-Day Strategy Sprint email course. Start learning how to pinpoint your true differentiators, uncover your customer’s deepest needs, and adopt a courageous mindset.

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Steve Olsher
Founder of Podcast Magazine

"Every Category Pirates edition is of immense value. Seriously, it’s like a $100,000 MBA with every read."

Start Designing Your Own Category

New to Category Design and not sure where to start?

Take our free 7-Day Category Accelerator email course, walking you through the fundamentals of Category Design and getting you up to speed quickly—so you can start “thinking different.”

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Day 1

The Category Is The Business Strategy

Day 2

Using Category Science To Discover Breakthrough Opportunities

Day 3

Framing, Naming, and Claiming A New Problem In The World

Day 4

The Magic Triangle Of Product, Company, And Category

Day 5

How To Avoid The “Better” Trap

Day 6

The 8 Category Levers Of Radical Differentiation

Day 7

Executing A Lightning Strike Marketing Event To Launch Your New Category

Meet The Pirates

Pirate Christopher

3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called “the bible of category design” and is in the top 1% of business books.

Pirate Eddie

Eddie has written more on Category Creation & Design than any person living or dead for The Harvard Business Review. He is the author of the breakthrough bestseller Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. He also runs a think tank and advisory firm on growth strategy, called EddieWouldGrow.

Pirate Katrina

Katrina brings structure and a sharp editing eye to legendary business content. She has collaborated with B2B, B2C, and non-profit companies like HubSpot, Digital Press, and Photographers Without Borders. To date, she has helped bring over 573 articles and dozens of Category Pirates books to life.