Become a
Category Designer

Category Pirates is the leading Digital Academy for entrepreneurs, marketers, executives, and creators who want to design & dominate new categories in the business world.

Except unlike legacy marketing books, courses, and education programs, you won’t learn how to compete or benchmark yourself against the competition. You will become a Category Designer – with the power to achieve radically different outcomes for you & your business.

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Category Design Frameworks

Bill Walton
NBA Hall of Fame Legend

"If you want to know how to change the world, read Category Pirates. You don't win championships by just being normal."

Category Design Books

Category Pirates has authored 3 best-selling books, and 50+ mini-books on the subject of Category Design.

The Category Design Toolkit

Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche.

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Snow Leopard

How Legendary Writers Create A Category Of One.

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A Marketer’s Guide To Category Design

How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy.

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Steve Olsher
Founder of Podcast Magazine

"Every Category Pirates edition is of immense value. Seriously, it’s like a $100,000 MBA with every read."

Start Designing Your Own Category

New to Category Design and not sure where to start?

Take our free 7-Day Category Accelerator email course, walking you through the fundamentals of Category Design and getting you up to speed quickly—so you can start “thinking different.”

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Day 1

The Category Is The Business Strategy

Day 2

Using Category Science To Discover Breakthrough Opportunities

Day 3

Framing, Naming, and Claiming A New Problem In The World

Day 4

The Magic Triangle Of Product, Company, And Category

Day 5

How To Avoid The “Better” Trap

Day 6

The 8 Category Levers Of Radical Differentiation

Day 7

Executing A Lightning Strike Marketing Event To Launch Your New Category

Meet The Pirates

Pirate Christopher

3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called “the bible of category design” and is in the top 1% of business books.

Pirate Eddie

Eddie has written more on Category Creation & Design than any person living or dead for The Harvard Business Review. He is the author of the breakthrough bestseller Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. He also runs a think tank and advisory firm on growth strategy, called EddieWouldGrow.

Pirate Cole

Author, Viral Writer & Ghostwriter, and serial entrepreneur, Cole is one of the most-read writers on the Internet. He is the co-creator of the largest cohort-based writing course online, Ship 30 for 30, as well as the author of the best-selling book, The Art & Business of Online Writing. To date, his work has accumulated over half a billion views.