Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future.
It comes from a refusal to acknowledge which direction the wind is really blowing.
Today, there is a new category of human emerging, and no one seems to be noticing it: “Native Digitals.” These are people who are ages 35 and under and grew up in a world full of screens, Internet connections, smartphones, social media, and technology integrated into every aspect of their lives.
As a result, this means anyone over the age of 35 is a Native Analog.
• Native Analogs. These are Baby Boomers and Gen Xers, born anywhere from the 1940s all the way up to the early ‘80s. Today, they range between the ages of 40 to 75, and make up approximately 136.8 million Americans.
• Native Digitals. These are Millennials and Gen Zers, born between the early 1980s to as recently as the 2010s. These demographics are around 35 years of age on the high end today, down to as young as 6 years old, and make up approximately 140.1 million Americans.
The result, of course, is that soon the world will be run by Native Digitals, who believe the digital world is more important than the real world.
This will have cataclysmic effects on every category, in every industry.
In this “mini-book” you will learn:
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” questions which reality will mean more to people in the future (the “real” world or the digital world), and reveals ways for creators, investors, entrepreneurs, executives, and investors to remain relevant as the world changes.