There is an art to taking a company public.
If you have ever wondered why some startups command high-flying valuations when they IPO, and others barely reach a quarter of the value of the current category leader, then you need to read this. Category Pirates—Christopher Lochhead, Eddie Yoon, and Nicolas Cole—walk readers through arguably the most important aspect of going public: writing the S-1.
If there was ever a way to measure public company readiness, the S-1 document would be it.
Within the first few lines of a company’s S-1, you can immediately tell whether they are positioning themselves in the context of the past, or are educating investors on a different (and exponentially more valuable) future. Of all the Wall Street books out there, you won’t find one that explains in such brutal clarity why the words you use in your S-1 are so important—and are the difference between going public with a $5 billion market cap, or a $50 billion market cap.
In this “mini-book” you will learn:
Short, sweet, and jam-packed with incredibly valuable insights, the information in this book can make the difference of billions of dollars worth of market cap for your company.