In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers.
A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30% to 70% more with you than other less enthusiastic customers. And in this “mini-ebook,” the pirates follow up with an equally groundbreaking discovery: a Super of 1 category is also a Super of 9 others.
This means, in order to best discover your next big opportunity for business growth, talk to your Supers.
In this “mini-book” you will learn:
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is everything you need to know when it comes to listening to your Supers and discovering what they want, next.