The entire field of “analysis” (of any kind: habitual, financial, data usage, etc.) is backward-looking.
You are analyzing data from the past.
The thing is, no one really wants to challenge the past. Not even the smartest people in the most technical of fields where you would think subjectivity didn’t have much room.
And this approach works great if your goal is to incrementally optimize an existing business.
But if you want to reveal exponential opportunities to create a different future, you need Category Science—the counterintuitive art of rejecting what’s “normal.”
In this “mini-book” you will learn:
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares the fundamentals of Category Science and how training yourself to reject “what’s normal" can help you look like a genius in the long term.