The content marketing category is a $400 billion industry.
And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't. Which means the content marketing industry has unknowingly turned itself into a Content Marketing Industrial Complex—where "more content" as a strategy continues to yield results with exponentially diminishing returns.
The Category Pirates—Christopher Lochhead, Eddie Yoon, and Nicolas Cole—call this Content-Free Marketing: The Art Of Saying Nothing, Everywhere. And explain why marketers like Gary Vaynerchuk, Grant Cardone, Tai Lopez, and other "personal branding experts" who champion Content-Free Marketing strategies have misinformed an entire education of marketers, entrepreneurs, executives, and even investors.
In this “mini-book” you will learn:
- Why "free" content marketing is never really free (and how "more content" as a strategy actually can hurt your chances of winning over customers).
- Obvious Lie Marketing, and how "jab, jab, jab, right hook" social media marketing approaches have unknowingly trained marketers to believe "pretending" to care is a "best practice."
- The 3 Big Content Marketing Lies—and why your personal story and your company's story are not what matter to customers.
- Why so few entrepreneurs, executives, and marketers ever truly become industry thought leaders (and what holds them back from writing and creating content that truly moves the world).
- And more
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a rally cry for the marketing world to sober up and stop mindlessly puking out "more content"—and instead think hard about how to present new and different thinking.