We are in a recession.
(Not officially, but it is not looking good.)
Stocks are down. Startup valuations have plummeted. Bitcoin and Ethereum have lost more than 50% of their total value since their respective highs back in November 2021.
But where there is chaos, there is opportunity.
Google and Amazon both came out of the dot-com bubble in the 90s. And Uber, Spotify, Airbnb, Square, and dozens of other next-gen technology companies were founded between 2006 and 2009, right in the middle of the greatest financial crisis to ever threaten America.
Recessions are pressure-cookers that rid the system of businesses failing to live up to the value they are promising society.
This is why savvy leaders market the category in downturns.
In this “mini-book” you will learn:
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” explains how to leverage Category Design to use your time, energy, and resources to create net-new demand by solving tomorrow’s problems, today.