Investing Through A Category Lens: Are You Creating Or Capturing Value?

There’s a reason why Venture Capital funds tend to yield the highest return on investment.

They are betting (big) on a different future.

Over the past 10 years, “Venture capital was the top performer between 2010 and 2020, with average annual returns of 15.15%. Furthermore, the S&P 500 slightly edged out private equity, with performance of 13.99% per year compared to 13.77% for private equity in the 10 years ending on June 30, 2020. On the other hand, that was still better than the 10.50% average annual return of the Russell 2000 during that time.”

On the other hand, the last decade has been referred to as the “lost decade” for hedge funds, which have struggled as an asset class category and performed inconsistently across decades.

Here’s why some investors bet on accelerating a “different” future, some bet on consolidating the past, and some trade the volatility between the two.

In this “mini-book” you will learn:

• The different ways venture capitalists, private equity firms, and hedge funds think about investing.
• Groundbreaking data revealing the power of investing in Category Kings, and why a basket of category leaders outperforms the Dow Jones, NASDAQ, and S&P 500.
• Why the greatest investors and founders go all-in betting on companies aiming to create DIFFERENT futures (not competing over the past).
• And more
  

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is an introduction to investing through a category lens, spotting category leaders early, and the importance of betting on the future being different, not the same, as the past.