The Breakthrough Game: An Exercise In Category Creation

How do you see the future before anyone else?

You play The Breakthrough Game—with your co-founder(s), your team of executives, your investors, your employees, and even your customers.

Playing “The Breakthrough Game” is how you form a category thesis—which inevitably leads to an investment thesis. Before any professional investor or partner at a VC firm makes an investment, these are the sorts of questions they are asking (and rigorously stress-testing) before writing up their rationale for why the firm should make an investment.

In this “mini-book” you will learn:

  • How to play The Breakthrough Game to see the future before anyone else.
  • How to pay attention to industry headwinds and tailwinds and invest in new and different futures that can fundamentally change the trajectory of your category and business.
  • The 8 questions you can ask yourself to determine where your industry and category are headed next, and how you can best take advantage of the changing times.
  • How Campbell’s Soup created one of the most legendary breakthroughs in business in the late 1800s by betting on a different future.
  • And more

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a guide for how you and your team can think about where the world is moving next (and then make business decisions accordingly).

The Breakthrough Game: An Exercise In Category Creation



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